Name – Dhiman
Nisha A.
Roll No – 19
Year - 2014-2016
Paper- Mass Media and communication
Study – M.A
SEM - 4
Topic –
Advertisements in Television or Newspaper
Guided by-Dr.
Parth Bhatt
Submitted to – Department of English Maharaja
Krishnakumar sinhji Bhavnagar University
What is
Advertisements?
Definition
The word advertising comes from the Latin word
“Advert “means- ‘To turn the mind toward’, or
“Wood” means- “Advertising
is causing to know to remember, to do.”
Advertising
is a powerful communication force and vital marketing tool helping to sell
goods, services, images, and ides through channel of information and
persuasion. Advertising is a way of expressing and tell something in little
time with a huge impact.
In
21th century advertise make several new development and with that a global
phenomenon. It contents several types and ideas.
Keyword:
Advertisement, social, ideas, observation, Technology, Audience, management,
communication, Journalism, Media, Marketing.
When the advertisement makes the ads, they always think about the target
audience and mostly target audience is children. Ex- The Add of surf Excel powder I also concern with Advertising appeals, how advertise
can effect on mindset.
Advertising is a form of marketing
communication used audience to take or continue some action, commercial
offering, or political or ideological support. Advertising is a form of mass
communication. Illustrations and color appeared in advertisements in the late 19th century. The different types of Advertisement….
v Television Advertisement
v Newspaper Advertisement
v Magazine Advertisement
v Outdoor Advertisement
v Radio Advertisement
v Print Advertisement
v Broadcast Advertising
I have discuss about only two types of
Advertisement
Television Advertisement
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Television means a device to which
a picture and can be broadcast by means of radio waves or a cable. A television
advertisement or television commercial, often just commercial, advert, ad or ad
film is a span of television programming produced and paid by an organization,
which convey a message, typically to market a product of service.
Important of television is to
communicate and to spread information, ideas, skills and attitude has been
affirmed by researches.
The T.V commercial is generally
considered the most effective mass. This is the latest and the fast developing
medium of advertising and popularity these days. The market did not embrace
television initially because of the high cost of TV sets and the lack of
programming. On account of pictorial
presentation, it is more effective and impressive and leaves ever lasting
impression on the mind of the viewer. Advertising
on television was introduced in 1976. Advertising industries have welcomed the
growth of television as popular and best effective medium. With the establishment of the Du Mont
Television Network, the modern trend of selling advertising time. In August 1965 entertainment daily
transmission was started in Delhi and information programmers were introduced.
Television advertising is one of the most
expensive types of advertising. The
market did not embrace television initially because of the high cost of TV sets
and the lack of programming. The duration of the advertisement is very limited.
Despite of the above mentioned drawbacks, this method of advertising is gaining
rapid coverage. Virtual advertisement may be inserted in regular television
programming through computers. Television is a telecommunication medium for
transmitting and receiving moving images that can be monochrome means black and
white or coloured, with or without accompanying sound.
Television
is one of the helpful medium for the viewers. It provides information,
communication and entertainment. Television is the great technological the mass
communication.
A still from an animated TV advertisement
Animation
is often used in advertisements. This picture can vary from hand-drawn
traditional animation to computer animation.
Advertisement in newspaper
These are the important forms of newspapers are the most
effective and powerful medium of advertising. Newspapers are brought largely
for their news value as such they are most appropriate for announcing new products.
Newspapers are one of the traditional mediums used by businesses, to advertise
their businesses.
The whole history of
newspaper has seen the glorious progress of India as well as its failure also. There
are several types of newspaper such as Amar
Ujala, Dainik Jagran, Sandesh or Gujarat samachar, Times of India etc.
In India there is population in regional
languages, apart from the English and Hindi languages. You have the flexibility
in deciding the ad size and placement within the newspaper. Newspapers contain
valuable information with regard to different current events. There is a
separate advertisement department in every newspaper which classifies and
designs different advertisements in the paper. Newspaper advertisements are
also easy to prepare because Newspaper are relatively expensive medium, when
used selectively. The newspapers have more repetitive value and are very
helpful in introducing a new product. These are suitable for all types of goods
having wider markets.
International newspapers on sale in
Paris,
Started the first Indian newspaper from Kolkata named the
“Bengal Gazette”
or “Calcutta General
Advertise” The Indian language newspapers
eventually took over the English newspapers according to the NRS survey of
newspapers.
“A good newspaper, I suppose, is a nation talking to itself.”
These
advertisers paid revenues to the newspaper house and in return publicized their
products throughout the locality. Newspapers are a highly visible medium, so
your competitors can quickly react to your prices
Conclusion
So one or
two ways advertising is helpful but it has demerits. Television proves as one of
the great medium for entertainment, information and education. All the major
news media outlets have an accompanying news website. A new class of newspapers
in India is entirely internet based.
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